Being in a country as diverse as Indonesia, we understand what it means to get clarity of who we talk to, what to talk about, and how to talk about it. We are here to help you getting answers about how to connect to your consumers in Indonesia.
We do this by taking you seeing with your consumers and the landscape on which they live and breathe – helping you to put yourselves in their shoes and get into their world.
In short, we are your insight buddies on every facet of your brand journey. We do that by helping you meeting the consumers – and beyond that, the market in which your brand operates – as proximate as possible. Taking you meeting them “eye-to-eye”.
Our people and what we do will help you deep diving into what's behind the surface and understand the underlying currents that constitute your consumer behaviour and attitude.
And along the way, draw some inspirations from these encounters.
But more than that, we can also help you transforming the insights collected from these
“eye to eye” encounters into a series of meaningful “aha”. A series of possible ideas, which later on
can be developed into innovative solutions.
A journey starts with an inspiration of where to go, of knowing the path. And the best source of inspiration is the market itself.
We help you identifying the paths to get into the hearts of the Indonesian consumers and get inspired by the findings.
Together we explore the underlying motives, understand what makes them tick, what really matters to them.
Ideation is a process to help you craft insights and inspirations into a series of relevant solutions, including those previously unthinkable.
Good brands listen to their consumers. But the best ones are those who can elevate the insight and inspirations gathered from the market and consumers into meaningful solutions. Be it a product or service.
Any concepts or solutions that have been developed should be evaluated before they can evolve into concrete offers or innovations.
Even a running-well brand should be evaluated and tracked overtime to anticipate future challenges as well as promises.
This is about staying ahead, and at the same time managing the risk of possible breakdowns.
Eye-To-Eye currently focuses on qualitative market research. But beyond classic marketing research, we also help you to develop concepts based on the learning gathered from research. Our workshops are aimed at facilitating you to transform the inspiration into a set of meaningful ideas, which later can be developed into innovative solutions. Be it products or services, communication strategies, or consumer activations.
Moreover, for you who are still developing the consumer understanding capability in your organization, our Research Academy, will help you with just the right training programs covering key aspects of marketing research.
One among very few top qualitative researchers in Indonesia, with more than 15 years of experience. Riri has been working across categories with both big multinational and local companies in many stages of their brand journeys. But beyond traditional research, Riri's unique strength is in concept development, as well as ideation workshops.
She was the Managing Director of Research International (2006-2009). Graduated from Monash Mt Eliza Business School, and Faculty of Psychology, University of Indonesia. Riri teaches Qualitative Research Methodology. She also loves to travel and write in a blog during her leisure time. A wife and mother of two little girls.e-mail Riri
Sita has been in the industry for the past 6 years. Graduated from the Psychology Department, University of Indonesia, and gained her master’s degree in Applied Psychology, Middlesex University, London, UK. Upon her return to Indonesia she immediately involved and led many qualitative research projects. Sita used to work in Research International (2006-2009), and later, supporting some multinational and local research agencies as a freelancer.
Used to be a full time musician. As a bassist, Sita has released six albums with a hugely popular band, BaseJam, when she was only a teen. Now a devoted Mum for her baby son, Satryo.e-mail Sita
High quality research starts from high quality field management and support. That is why we only work with a field support provider who strives for the highest quality in every aspect of fieldwork.
Field Dynamic Indonesia (FDI) is a strong expert on qualitative field recruitment and quantitative data collection and processing. FDI has a team of experienced field supervisors spread across 7 key cities in Indonesia.
Their FGD facility in Jakarta - fully equipped with a reliable internet support and staff, with a cozy, modern ambience – is one of the best in Jakarta.
Danis graduated from the Faculty of Psychology, University of Indonesia. Before plunging into marketing research, she worked in an event organiser which has made her a very efficient project manager.
Danis is a starter in this industry, joining a local research agency early 2010, before she joined Eye to Eye recently. But as a newcomer, she has already gained experience in conducting exploratory depth interviews.
She is now pursuing her Master degree in Prasetya Mulya Business School. And in her spare time she likes doing photography as a hobby.e-mail Danis